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THEO&CO. SHOP INTERIOR

2017          Completed
Location  Brno, Czech Republic
Program   Retail
Photos Lukáš Pelech and Dominik Šmuhař
Team   Alexandra Georgescu, Tomas Kozelsky, Viktor Odstrcilik, Elsa Claesen, Dorian Beydon
Specialists  Tomáš Görig

THEO&CO. is a Brno based concept store selling unique local designer pieces as well as international brands.
KOGAA worked together with THEO&CO. to prepare a custom-made solution for their new interiors, which would reflect the clean, linear and craftsmanship direction of their brand.
 
The new store features a wooden podium that acts as a connecting element between two existing areas: the selling space and the backstage. The podium gives shape to a new functional area where all primary needs of the store such as the selling counter, the cabin, storage and the display are embedded into one piece. The custom-design object allows for freedom of usage in other unexpected ways, such as catwalk shows, exhibitions or a place to rest. 
 
All the store is designed to be experienced as a fluid space with no dead-ends or unusable areas, providing a spacious experience enriched with a few intimate moments.
The second design feature of the store is the secret garden. The garden should grow in time, transforming into a urban jungle where hidden objects for purchase can be found.